- General Pants Co.
General Pants Co. is one of Australia’s largest youth fashion retailers, with 55 stores across Australia and New Zealand.
With music and art core to their DNA, General Pants Co. is recognised as a cutting edge curator of culturally-inspired fashion experiences.
Somersby is a premium European cider, and is the number one selling cider in Australia. Available in delicious variants including; Apple, Pear and Blackberry. Somersby has obtained a unique reputation for encouraging sunny togetherness and the joy of sharing wherever it is served, and attracting curious and open minded people from all over the world.
Absolut Vodka is one of the leading premium vodkas in Australia. Since its launch in 1979, collaborations has been at the heart of Absolut – from Mardi Gras & festivals to all sorts of artistic and cultural partnerships, Absolut is helping to Create A Better Tomorrow, one day at a time.
Jameson House of Rounds is popping up at Laneway this year. You can expect all the usual good vibes, live music and great drinks. Keep an eye on our social pages and website for the line-up and make sure to get down with your crew for a round of Jamo dry & lime on the day! Looking forward to seeing you there. Sláinte
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- Russell Athletic
We R the Original Sweat. Inventors of the original crew neck sweatshirt, we created the most versatile clothing item of all time. Worn by teams on the field and crews on the street, our capsule collections and original sweats celebrate our heritage in today’s style.
- Mount Franklin
- Mount Franklin’s role is as clear as the contents of every bottle: to proudly keep Australians hydrated and at their best. We want to keep Australia at its best too, which means doing the right thing for the Australian environment now and for future generations.All of our Still single-serve bottles 600ml and less* – are proudly made from 100% recycled plastic (rPET) and are also fully recyclable. Among all packaging types, 100% rPET has one of the lightest environmental touches in terms of carbon footprint.